Customer context
Use customer records as the source for engagement planning.
Customers Sales
Growth workflow
Marketing uses customer and product context to plan outreach, offers, and engagement.
Plan newsletters, discounts, reviews, campaigns, blog content, gift-card promotion, and customer engagement from the same platform that holds products, customers, and sales history.
Campaign deskCustomersCatalog
Publishing workflow
Campaigns work best when customer, product, content, and storefront context stay close.
Marketing connects newsletters, discounts, reviews, product context, and customer engagement to the same operating story.
Builder layers
Herolive
Product gridlive
Blog/contentlive
Campaignready
Live storefront preview
Publish-readyPage blocks
Storefront
Site orders
Blocks
Products
Publish
Site order
Builder blocks Storefront preview Order connection
Growth workspace
Publish, sell, and engage from one place
Live site preview
Product
Offer
Blog
Order
Product offers
Product-level and cart-level discounts help shape offers around basket behavior and product strategy.
Catalog Marketing
Content link
Blog and public content can support campaigns and announcements.
Blog Marketing
Engagement
Marketing starts from customers, products, and content already in the workspace.
Newsletter, discounts, reviews, blog content, and campaign planning are represented as selected workflow areas that use connected customer and catalog context.
Connected capabilities
Marketing connects Customers, Catalog, Blog, Gift Cards, and Sales context.
Marketing is not the same as Customers. It uses customer and product data to plan campaigns, offers, reviews, and follow-up when those modules are part of the setup.
Customers
Customer profiles, order context, bookings, and engagement history.
Catalog
Products, categories, brands, collections, attributes, and variants for products that need them.
Blog
Content publishing for updates, guides, and brand storytelling.
Gift Cards
Gift-card selling and redemption workflows.
Common industry fit
Where Marketing usually matters most.
Marketing matters most when repeat visits, seasonal launches, local campaigns, reviews, discounts, or customer follow-up drive revenue.
Clothing Stores
Catalog-rich retail for collections, sizes, colors, seasonal stock, customers, campaigns, and online presentation.
Catalog focus
Represent products through collections, sizes, colors, and variants.
Retail Stores
Product-first retail workflow for checkout, stock, customers, campaigns, and online presentation.
Retail floor focus
Sell from the floor while product and customer context stay visible.
Wellness & Beauty
Service package and customer-care workflow for bookings, profiles, gift cards, marketing, and payments.
Client care focus
Coordinate appointments, packages, and customer history.
Hairdresser & Barbershop
Appointment-led service workflow for bookings, customers, payments, gift cards, products, and follow-up.
Appointment focus
Plan appointments and customer context before the visit.
Availability
Plan access through Pricing.
Marketing tools, discount workflows, reviews, and campaign depth depend on plan and selected modules.
Plan scope varies
Use Pricing to compare subscription scope, selected modules, and rollout timing for this workflow.
Related marketing planning posts
Guides for planning outreach from customer and product context.
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Marketing planning
Plan marketing from real product and customer context.
Use the demo to map newsletters, discounts, reviews, catalog campaigns, customer groups, and Site content workflows.
Marketing
Newsletter, cart-level discounts, product-level discounts, reviews, and customer engagement.
Industry fit
Clothing Stores, Retail Stores, Wellness & Beauty, Hairdresser & Barbershop.
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